Cisco had asked HOK architects to help renovate their executive briefing center and create a high-end sales environment that would educate and inspire visiting business and technical decision makers. HOK engaged Downstream to create a storytelling strategy, create media and deliver systems for a variety of display areas, and to oversee the design and integration of audio-visual opportunities for demonstrating Cisco’s products and services.

Downstream studied Cisco’s brand, HOK’s plans for the space, and organized a messaging hierarchy. Then we designed a series of impactful interactive experiences, including a timeline that works seamlessly across an array of seven touchscreens and displays corporate advances and culture milestones using motion graphics and video. The client was thrilled, and since we completed the first phase of Cisco’s EBC, the briefing program (and Downstream’s scope) has expanded to the second floor. The new EBC promises to create a significant ROI for Cisco.