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    AUTODESK

    Customer Insight Center

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    “Downstream’s design solutions are outstanding! Their talented team consistently delivers tremendous results."

    -Jason Medal-Katz, Autodesk Gallery Curator and Director of Brand Engagement

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    CLIENT

    Autodesk makes software that helps designers and engineers build and manufacture innovative products and projects.

    CHALLENGE

    The goal in San Francisco was to create a design showcase that features some of the most innovative and provocative examples of design in various physical forms. Autodesk wanted a memorable customer gallery, using content that is relevant today and reflective of the future.

    SOLUTION

    To help Autodesk achieve their project goals, we designed the space as a showcase for examples of world-class design assisted by Autodesk products. The displays had to engage visitors at different levels of interaction, from graphic design to media to digital interactives while maintaining a logical, compelling narrative. To achieve this, we worked with Autodesk to develop a modular, custom exhibit display solution that put a unique focus on each artifact through a variety of immersive experiences.

    IMPACT

    Typically, we are asked to tell client stories within an executive briefing center environment, but the objective of the gallery was to feature our customer’s customer. This approach allowed Autodesk’s authentic value to shine through without applying the typical sales lens. Autodesk customers were able to put themselves in the picture by experiencing the successful outcomes of others in their industries, with tactile examples of how unique ideas are born and then made real.

    DISCIPLINES

    Concept Development
    Front-End Development
    Brand Strategy
    Creative Direction
    Environmental Design
    User Experience
    Back-End Development
    Art Direction & Design
    Motion Graphics
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    This gallery display highlights how Autodesk design solutions aided in car manufacturing modeling.

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    These fixture designs illustrate our process of integrating the story of how Autodesk empowers greater design possibilities.

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    This display details a 3D printing demonstration utilized in rapid prototyping.

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    Elevator lobby incorporates projecting mapping on ceiling clouds made from canvas, alongside a suspended aircraft engine designed with Autodesk software.
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    Visitors are welcomed in the lobby with an environment full of visual interest.
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    Artifact display showcasing project-specific physical content reinforces the product designs that Autodesk makes real.
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    A cutaway view of how LEGOLAND dinosaurs are actually designed, aided by Autodesk.
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    Parts for a Ford Shelby GT500 build visitor understanding of how Autodesk is utilized by clients to put their ideas into production.
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