"We can compete with anyone now as far as facilities. I'm very comfortable saying that with this new happening in football and this new facility"
The University of Washington has long been recognized as an academic and athletic stronghold, and Husky Stadium as one of the most spectacular venues in college football.
HOK, formerly 360 Architecture, was responsible for the design of the renovated Husky Stadium, we were asked to apply branding and storytelling throughout the entire facility to celebrate the Huskies’ victorious spirit.
As part of a bold football stadium renovation, we helped generate branding and messaging that celebrate and elevate one’s game-day experience. To do so, we digitized archival photos and created original custom assets and other large-scale imagery that adorn the public spaces at Husky Stadium. Premium areas, such as the Don James Center, Club Husky and Touchdown Terrace, now welcome the most invested fans with exciting new features and accommodations. Plus, a renovated strength and conditioning facility inspires student-athletes with imagery and messaging to bring out their best.
Husky Stadium posed a challenge because more than half of the renovated stadium was brand new (the north stands and west concourse), while the other half was a true renovation of the existing space (the south stands). In many areas, most importantly the concourse, a system of graphics was needed to help unify the inherently varying architecture. This project also covered the entire gamut of collegiate athletics audiences: including on-field/broadcast visible graphics, public concourse, private clubs and suites, private student-athlete and coaching spaces, as well as recruiting spaces.
Art Direction & Design
The proud history of Husky football is reflected throughout a series of super graphic portraits of great moments that ring the concourse.
This layering of images illustrates the inventive halftone process we developed to allow creation of beautiful super graphics from lower-resolution photography.
Messaging and video activation in the weight room promote an atmosphere of positive progress and commitment.